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Description of Individual Course Units
| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits |
|---|---|---|---|---|---|
| 9202035492022 | Communication Ethics | 1 | 1 | 6,00 |
Level of Course Unit
Yüksek Lisans
Language of Instruction
Turkish
Objectives of the Course
To educate students who have consciousness of occupational and ethical responsibility
Name of Lecturer(s)
Assoc. Prof. Dr. E. Özlem ATAMAN
Learning Outcomes
| 1 | To recognize the concept of ethics |
| 2 | To show advertising and social sciences relationship in accupational and academic area |
| 3 | To show ethics relationship between professional area |
Mode of Delivery
Face to Face
Prerequisities and Co-Requisities
None
Recommended Optional Programme Components
None
Content of the Course
* Philosophical Looking to ethics * Relationship between ethics and advertising * Analyzing unethical practices in advertising industry
Weekly Detailed Course Contents
| Week | Subjects (Theoretical) | Teaching Methods | Preparatory |
|---|---|---|---|
| 1 | Introduction, General information about the course, reading suggestions. | ||
| 2 | Historical development of ethics (1) | ||
| 3 | Historical development of ethics (2) | ||
| 4 | Consumption world, ideology and criticism of daily life | ||
| 5 | Documentary movie on about arising consumption culture in Turkey | ||
| 6 | Printed media and ethics | ||
| 7 | Television programs and ethics | ||
| 8 | Mid-term exam | ||
| 9 | Advertising and ethics | ||
| 10 | Analyzing ethical issues in advertising area (1) | ||
| 11 | Analyzing ethical issues in advertising area (2) | ||
| 12 | Analyzing ethical issues in advertising area (3) | ||
| 13 | Analyzing ethical issues in advertising area (4) | ||
| 14 | Analyzing ethical issues in advertising area (5) | ||
| 15 | General theoretical evaluation | ||
| 16 | Final exam |
Text Book / Material / Recommended Resources
Ivan IIIich, Tüketim Köleliği. Aasdair Macintyre, Ethik’in Kısa Tarihi(Homerik Çağdan Yirminci Yüzyıla), Paradigma Nurdan Gürbilek, Vitrinde Yaşamak Halkla İlişkiler ve Reklam Üzerine Etik Değerlendirmeler, Kolektif-Beta Basım
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
| Term (or Year) Learning Activities | Quantity | Weight |
|---|---|---|
| Midterm Examination | 1 | 100 |
| Total | 100 | |
| End Of Term (or Year) Learning Activities | Quantity | Weight |
| Final Examination | 1 | 100 |
| Total | 100 | |
| Term (or Year) Learning Activities | 40 | |
| End Of Term (or Year) Learning Activities | 60 | |
Work Pacement(s)
None
Workload Calculation
| Activities | Number | Time (hours) | Total Work Load (hours) |
|---|---|---|---|
| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Report Preparation | 2 | 13 | 26 |
| Report Presentation | 2 | 2 | 4 |
| Individual Study for Mid term Examination | 1 | 27 | 27 |
| Individual Study for Final Examination | 1 | 27 | 27 |
| Reading | 10 | 5 | 50 |
| Total Work Load (hours) | 180 | ||
Contribution of Learning Outcomes to Programme Outcomes
| PO 1 | PO 2 | PO 3 | PO 4 | PO 5 | PO 6 | PO 7 | PO 8 | PO 9 | PO 10 | PO 11 | PO 12 | PO 13 | PO 14 | |
| LO 1 | 3 | 3 | 3 | 4 | 5 | |||||||||
| LO 2 | 3 | 3 | 5 | 5 | ||||||||||
| LO 3 | 5 | 3 | 5 | 5 |
* Contribution Level: 1 Very low 2 Low 3 Medium 4 High 5 Very High