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Description of Individual Course Units
| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits |
|---|---|---|---|---|---|
| 9203095102020 | Corporate Image | 1 | 2 | 6,00 |
Level of Course Unit
Yüksek Lisans
Language of Instruction
Turkish
Objectives of the Course
To what extent businesses are able to differentiate themselves from their competitors and to what extent they are able to create awareness highly depended on their ability to create a positive perception about themselves. Corporate image which is the way of target audiences perceive the corporations is directly related to corporate culture and identity and it should be strategically planned and managed by the management. Within the course, corporate image and its contents, types of corporate image and related fields are intended to be observed.
Name of Lecturer(s)
Learning Outcomes
| 1 | Defines the basic concepts of corporate image, relates to related concepts and fields. |
| 2 | Can manage corporate image process. |
| 3 | Identify and implement the communication media and tools to guide the corporate image. |
| 4 | Provides an understanding of quality for the communication process in national and international companies. |
Mode of Delivery
Face to Face
Prerequisities and Co-Requisities
NONE
Recommended Optional Programme Components
NONE
Content of the Course
Developing Corporate Image Corporate Culture Corporate Identity Corporate Social Responsibility Campaign Corporate Advertising
Weekly Detailed Course Contents
| Week | Subjects (Theoretical) | Teaching Methods | Preparatory |
|---|---|---|---|
| 1 | General information and announcement of the resources about the course | ||
| 2 | Image and image types | ||
| 3 | Corporate image and related concepts | ||
| 4 | Factors affecting corporate image formation | ||
| 5 | Factors affecting corporate image formation II | ||
| 6 | Corporate identity and it's historical development | ||
| 7 | Corporate identity structures: Corporate philosophy, Corporate design, Corporate behavior | ||
| 8 | Midterm | ||
| 9 | Corporate image management | ||
| 10 | Corporate image management II | ||
| 11 | Samples of corporate image management applications | ||
| 12 | Homework presentations | ||
| 13 | Homework presentations | ||
| 14 | Homework presentations | ||
| 15 | Homework presentations | ||
| 16 | Final |
Text Book / Material / Recommended Resources
Ömer Bakan, Kurumsal İmaj, Tablet Yayınları, Konya, 2005 Mehmet Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj, Işıl Ofset, İstanbul, 1998 Müge Elden, Sinem Yeygel, Kurumsal Reklamın Anlattıkları, Beta Yayınları, İstanbul, 2006
Planned Learning Activities and Teaching Methods
Activities are given in detail in the sections of "Assessment Methods and Criteria" and "Workload Calculation".
Assessment Methods and Criteria
| Term (or Year) Learning Activities | Quantity | Weight |
|---|---|---|
| Midterm Examination | 1 | 100 |
| Total | 100 | |
| End Of Term (or Year) Learning Activities | Quantity | Weight |
| Final Examination | 1 | 100 |
| Total | 100 | |
| Term (or Year) Learning Activities | 40 | |
| End Of Term (or Year) Learning Activities | 60 | |
Work Pacement(s)
NONE
Workload Calculation
| Activities | Number | Time (hours) | Total Work Load (hours) |
|---|---|---|---|
| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Criticising Paper | 1 | 30 | 30 |
| Self Study | 1 | 30 | 30 |
| Individual Study for Homework Problems | 1 | 30 | 30 |
| Individual Study for Mid term Examination | 1 | 28 | 28 |
| Individual Study for Final Examination | 1 | 30 | 30 |
| Total Work Load (hours) | 180 | ||
Contribution of Learning Outcomes to Programme Outcomes
| PO 1 | PO 2 | PO 3 | PO 4 | PO 5 | PO 6 | PO 7 | PO 8 | PO 9 | PO 10 | PO 11 | PO 12 | PO 13 | PO 14 | PO 15 | PO 16 | |
| LO 1 | 4 | 5 | ||||||||||||||
| LO 2 | 4 | 5 | ||||||||||||||
| LO 3 | 5 | 4 | 5 | |||||||||||||
| LO 4 | 5 | 5 |
* Contribution Level: 1 Very low 2 Low 3 Medium 4 High 5 Very High