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Description of Individual Course Units
| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits |
|---|---|---|---|---|---|
| 9203057472020 | Visual Communication | 1 | 2 | 6,00 |
Level of Course Unit
Yüksek Lisans
Language of Instruction
Turkish
Objectives of the Course
This course aims to explain codes of visual communicaton anda raflection in visual communication of the new communication technologies
Name of Lecturer(s)
Learning Outcomes
| 1 | Able to know basic terms of visual Communication |
| 2 | Able to use Componentss of visual communication in media |
| 3 | Able to analyze visual images in therotical aspect |
Mode of Delivery
Face to Face
Prerequisities and Co-Requisities
None
Recommended Optional Programme Components
None
Content of the Course
Visual communication
Weekly Detailed Course Contents
| Week | Subjects (Theoretical) | Teaching Methods | Preparatory |
|---|---|---|---|
| 1 | Codes and symbols in visual communication | ||
| 2 | Non Verbal communication codes | ||
| 3 | Arranging visual materials | ||
| 4 | Introduction to semiology | ||
| 5 | The methods os analysig visual materials | ||
| 6 | Analysing and arranging images like poster, billboard, drawings etc. | ||
| 7 | The puts of written elements to visual communication | ||
| 8 | Mid term | ||
| 9 | The puts of verbal elements to visual communication | ||
| 10 | Ideology and manipulation of images | ||
| 11 | Pyschoanalysis and visual images | ||
| 12 | Ideological Criticism and analysis of visual images | ||
| 13 | Advertisement visuals and Consumption culture | ||
| 14 | Samples | ||
| 15 | Samples | ||
| 16 | Final |
Text Book / Material / Recommended Resources
Arthur Asa Berger, Kitle İletişiminde Çözümleme Yöntemleri, Çev: Murat Berkay-Haluk Yüksel,Eskişehir, Anadolu Üniversitesi Yayınları, 1996. Catherıne A. Lutz, Jane L. Collins, National Geographıc'ı Doğru Okumak, Çev: Mefkure Bayatlı, İstanbul, Agora Kitaplığı, 2005. Çerkes Karadağ, Sözde Fotoğraf, İstanbul, İmge Kitabevi, 2000. Ertuğrul Alkan, Fotoğraf Okuma, Eskişehir, Çözüm İletişim Hizmetleri, 1999. Gökhan Evliyaoğlu, İletişim Psikolojisi Psikolojik İletişim, Ankara, Gazeticiler Cemiyeti Yayınları, 1987. Greame Burton, Görünenden Fazlası, İstanbul, Alan Yayınları, 1995. Gültekin Çizgen, Fotoğrafın Görsel Dili, İstanbul, Arkeoloji ve Sanat Yayınları, 1998. John Berger, O Ana Adanmış, Türkçesi: Yurdanur Salman-Müge Gürsoy, İstanbul, Metis Yayınları, 1986. John Berger, Görme Biçimleri, İstanbul, Metis Yayınları, 1993. Ken Cooper, Sözsüz İletişim, Çev: Tunç Yalkı, İstanbul, İlgi Yayınları, 1989. Roland Barthes, Camera Lucida, Türkçesi: Reha Akçakaya, İstanbul, Altıkırkbeş Yayınları, 1992. Sabit Kalfagil, Fotoğraf Sanatında Kompozisyon, İstanbul, Fotoğraf Yayınları, 1981. Susan Sontag, Fotoğraf Üzerine, Türkçesi: Reha Akçakaya, İstanbul, Altıkırkbeş Yayınları, 1993.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
| Term (or Year) Learning Activities | Quantity | Weight |
|---|---|---|
| Midterm Examination | 1 | 40 |
| Project Presentation | 1 | 60 |
| Total | 100 | |
| End Of Term (or Year) Learning Activities | Quantity | Weight |
| Final Examination | 1 | 100 |
| Total | 100 | |
| Term (or Year) Learning Activities | 40 | |
| End Of Term (or Year) Learning Activities | 60 | |
Work Pacement(s)
None
Workload Calculation
| Activities | Number | Time (hours) | Total Work Load (hours) |
|---|---|---|---|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 16 | 3 | 48 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 25 | 25 |
| Reading | 16 | 3 | 48 |
| Total Work Load (hours) | 180 | ||
Contribution of Learning Outcomes to Programme Outcomes
| PO 1 | PO 2 | PO 3 | PO 4 | PO 5 | PO 6 | PO 7 | PO 8 | PO 9 | PO 10 | PO 11 | PO 12 | PO 13 | PO 14 | PO 15 | PO 16 | |
| LO 1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |||||||||
| LO 2 | 4 | 5 | 5 | 5 | 5 | |||||||||||
| LO 3 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
* Contribution Level: 1 Very low 2 Low 3 Medium 4 High 5 Very High