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Description of Individual Course Units
| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits |
|---|---|---|---|---|---|
| 9305066182019 | Sports Genetics | 1 | 1 | 15,00 |
Level of Course Unit
Third Cycle
Language of Instruction
Turkish
Objectives of the Course
The purpose of this course is to increase students’ understanding of sponsorship concepts and to enable them to conduct sponsorship activities in the organizations they work
Name of Lecturer(s)
Learning Outcomes
Mode of Delivery
Face to Face
Prerequisities and Co-Requisities
None
Recommended Optional Programme Components
None
Content of the Course
The development of the concept of sponsorship, the relationship of sponsorship with the promotion mix, how to make research for sponsors, how to conduct the various sponsorship deals.
Weekly Detailed Course Contents
| Week | Subjects (Theoretical) | Teaching Methods | Preparatory |
|---|
Text Book / Material / Recommended Resources
Lagee W. (2005) Sport Sponsorship and Marketing Communications. A European Perspective. Prentice Hall, London. Stotlar D.K.(2001) Developing Successful Sport Sponsorship Plans. Fitness Information Technology., Morgantown
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
| Term (or Year) Learning Activities | Quantity | Weight |
|---|---|---|
| Midterm Examination | 1 | 100 |
| Total | 100 | |
| End Of Term (or Year) Learning Activities | Quantity | Weight |
| Final Examination | 1 | 100 |
| Total | 100 | |
| Term (or Year) Learning Activities | 40 | |
| End Of Term (or Year) Learning Activities | 60 | |
Work Pacement(s)
None
Workload Calculation
| Activities | Number | Time (hours) | Total Work Load (hours) |
|---|---|---|---|
| Total Work Load (hours) | 0 | ||
Contribution of Learning Outcomes to Programme Outcomes
| PO 1 | PO 2 | PO 3 | PO 4 | PO 5 | PO 6 | PO 7 | PO 8 | PO 9 | PO 10 |
* Contribution Level: 1 Very low 2 Low 3 Medium 4 High 5 Very High