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Third Cycle Programmes (Doctorate Degree)

Graduate School of Social Sciences - Advertising - - Third Cycle Programme

General Description

Advertising PhD Program which works as a part of Ege University, Institute of Social Sciences, Department Of Advertising, started receiving students in 2007. With this program, it is aimed to train academicians and communication specialists who are able to produce scientific studies on the field of advertising, to reach new information by interpreting the scientific cases and to contribute to the theoretical background. Advertising PhD Program can be completed with two years of course training for those who has bachelor’s degree and get into the doctorate program, and one year of course training for those who has a master’s degree and get into the doctorate program, followed by the jury’s approval of the thesis prepared by the student on a related field. In the context of the program it is ensured that the students gain qualifications to execute the scientific researches and studies on the field of advertising, and to produce knowledge in international standards by synthesizing academic sources.

The Doctorate`s Degree in Advertising awarded to the graduates who have successfully full filled all programme requirements.

Length of Programme

4 Year, 8 Semesters

Total Credits

240 ECTS

Level of Qualification According to the National Qualification Framework and the European Qualifications Framework

EQF-LLL 8

006.0414.001.001 - Advertising

Third Cycle (Doctoral) Degree

(1) Second Cycle (Master's) Degree diploma with thesis (2) A minimum ALES score of 60 or equivalent international examinations scores for graduate-level programmes such as GRE, GMAT, etc., recognised by YÖK. (3) A minimum score of 55 in accepted foreign language proficiency exam such as YDS/Yökdil or a TOEFL score equivalent to YDS/Yökdil score of 55, or at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department. The candidates holding Bachelor's or Master's Degree taught totally in English are exempted from English proficiency requirement. Candidates gain Access to the programmes based on their composite scores consisting of Second Cycle Degree grade point averages, ALES and interview exam. For International Students: Second Cycle Degree diploma with thesis obtained from universities recognised by YÖK. Candidates gain Access to the programmes based on their second cycle degree grade point averages. Final acceptance is based on the evaluation of the related academic unit committee.

The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Doctorate Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Doctorate Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.

Students who have been accepted with a master's degree are required to take at least 240 ECTS credits, including at least nine courses equal to not less than twenty-one credits, one seminar, a qualifying exam, thesis proposal and thesis work. After successfully completing coursework students should take and pass a qualifying exam. Students who fail the qualifying exam may retake it one more time the following semester. Failing twice will result in the student being dismissed from the program. Students who pass their qualifying exams should form a thesis monitoring committee which includes three faculty members. Following the appointment of this committee, students must defend their thesis proposal and after the approval of the proposal they are required to write and defend a doctoral dissertation to graduate. Students should present their progress to the thesis monitoring committee every six mounts. Failing or missing two of these presentations will result in the student being dismissed from the program.

Advertising PhD program trains academicians and communication specialists who, - Carry out activities about research and education on communication and especially the field of advertising, - Are in tandem with similar people and institutions at a national and international level, - Research independently and produce scientific knowledge in accordance with the international standards, - Examine and interpret the scientific cases with a wide and deep point of view, - Gained the ability to determine the necessary steps to reach the new synthesis , - Contribute to the theoretical knowledge on the field of advertising on an interdisciplinary understanding basis.

The students who accomplish the Advertising department PhD program will be able to take charge in academic positions on the fields that they received education or in institutions and organizations which gives opportunity to actualize the theoretical knowledge they have in advertising sector.

Graduates can apply postdoctoral programs.

The type of assessment and evaluation used for each course is defined in the “Course Instruction Plan” in details.

Graduation requirements are explained in the section “Qualification Requirements and Regulations” .

Mode of Study (Full-Time, Part-Time, E-Learning )

Full Time

Programme Director Prof.Dr. F. Belma Fırlar Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü 35040 Kampüs/Bornova/İZMİR Phone: (+90-232) 311 3738 Fax : (+90-232) 311 8826 ECTS/DS Coordinator Assoc. Prof. Dr. E. ÖzlemAtaman Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü Kampüs Bornova/İzmir Phone: (+90-232) 311 3762 Fax : (+90-232) 311 8826

Within the body of Advertising Departmet 3professor, 3 associate professors, 1 assistantprofessor, and 1 research assistant are working asacademic staff.

Key Learning Outcomes

1 Being able to design, carry out, conclude and report a scientific research in compliance with the qualitative research methods,
2 Being able to comprehend the place and importance of qualitative research in the scientific research tradition,
3 Ability to establish relations between concepts, to synthesize and to put down into words,
4 Being able to reach and use the academic information sources,
5 Improving the skills to use the communication, mass communication, marketing and advertising knowledge for solving the advertising problems,
6 Strategic planning, defining, modeling and unraveling skills on advertising campaigns,
7 Being able to apply the creative thinking methods and techniques,
8 Being able to use the contemporary techniques and software on the field of visual communication,
9 Ability to collect data, to apply, to analyze and interpret the results,
10 The ability of applying the basic behavioral sciences to its field and problem solving,
11 Being able to acquire and use administrative skills in advertising sector,
12 Being able to interpret the legal arrangements about the field of communication and advertising,
13 To have a sense of professional and ethical responsibility,
14 To follow the national and international contemporary issues and topics in the field of communication and advertising,
15 The ability to comprehend and interpret the theoretical approaches in the field of communication,
16 Being able to evaluate the information communication technologies strategically in the context of advertising and marketing.

Key Programme Learning Outcomes - NQF for HE in Turkey

TYYÇ
Key Learning Outcomes
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KNOWLEDGE
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKILLS
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Competence to Work Independently and Take Responsibility )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Learning Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Communication and Social Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Field Specific Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Course Structure Diagram with Credits (60 ECTS per Full-Time Academic Year)

T : Theoretical P: Practice L: Laboratory
1. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
9203026092022 Turkish Scıentıfıc Research Method and Technıques Compulsory 3 - - 6
REKLAM-DOK-SDG1 Turkish ELECTIVE COURSES 1 Elective - - - 15
Total 3 0 0 21
2. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
92SE150062022 Turkish Semınar Studıes Compulsory - - - 6
REKLAM-DOK-SDG2 Turkish ELECTIVE COURSES 2 Elective - - - 15
Total 0 0 0 21
3. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
SOSDRYET790 Turkish Profıcıency ın PhD Compulsory - - - 25
Total 0 0 0 30
4. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
SOSDRTEZONE Turkish Thesıs Proposal Compulsory - - - 25
Total 0 0 0 30
5. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRTEZ692 Turkish Thesıs Study Compulsory - - - 25
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
Total 0 0 0 30
6. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRTEZ692 Turkish Thesıs Study Compulsory - - - 25
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
Total 0 0 0 30
7. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRTEZ692 Turkish Thesıs Study Compulsory - - - 25
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
Total 0 0 0 30
8. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
DRTEZ692 Turkish Thesıs Study Compulsory - - - 25
DRUAD691 Turkish Specıalızatıon Fıeld Compulsory - - - 5
Total 0 0 0 30
REKLAM-DOK-SDG1 - ELECTIVE COURSES 1
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
9203026032022 Turkish Creatıvıty Elective 3 - - 6
9203026052022 Turkish Persuasıve Communıcatıon Theorıes Elective 3 - - 6
9203026072020 Turkish Consumer Behavıors and Advertısıng Elective 3 - - 6
9203026172020 Turkish Advertısıng and Culture Elective 3 - - 6
9203026192020 Turkish Socıal Responsıbılty Campaıgn Elective 3 - - 6
9203026232020 Turkish Corporate Marketıng and Communıcatıon Management Elective 3 - - 6
9203026252020 Turkish New Trends ın Marketıng Communıcatıon Elective 3 - - 6
REKLAM-DOK-SDG2 - ELECTIVE COURSES 2
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
9203026012022 Turkish Advertısıng Research Elective 3 - - 6
9203026062022 Turkish Vısual Culture Elective 3 - - 6
9203026122020 Turkish Desıgn Culture and Management Elective 3 - - 6
9203026142020 Turkish Physıology of Consumptıon Elective 3 - - 6
9203026162020 Turkish Global and Local Hıstory of Advertısıng Elective 3 - - 6
9203028062022 Turkish Brand Strategıes Elective 3 - - 6
EBB6832017 Turkish Plannıng and Assesment ın Educatıon Elective 3 2 - 6
EBB6852017 Turkish Development and Learnıng Elective 3 - - 4