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First Cycle Programmes (Bachelor's Degree)


Faculty of Communication - Public Relations and Promotion - - First Cycle Programme



General Description

Department of Public Relations and Publicity has been established in 1989 due to the increasement of demand for laborforce with academic education in this field. The department gives education on the major disciplines of; public relations and publicity, corporate communication, interpersonal communication and research methods.

The Bachelor`s Degree in Public Relations and Publicity (first cycle in Public Relations and Publicity) is awarded to the graduates who have successfully completed all courses in the curriculum.

4 Year, 8 Semesters

240 ECTS

EQF-LLL 6

0414 - Marketing and Advertising (006.0414.003)

First Cycle (TYYÇ-6, EQF LLL- 6)

The general requirements explained in “General Admission Requirements” of Information on the Institution part are applied for admission of students.

The rules and regulations for recognition of formal prior learning are well defined. Transfer can be made among the institutions of which equivalency is recognized by Higher Education Council. Also successful vocational school graduates to continue their educaiton to obtain Bachelor’s degrees if they are successful in the selection and the placement examination (DGS, i.e. vertical transfer examination) are admitted. The courses to be taken by these students are determined by the relevant department, on the basis of courses they have completed in the programs from which they have graduated. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University and hence of the Department is not an exception to this. However, exams of exemption are organised at the start of each year at the University for the courses of English Language and Computer Skills. The students who have completed the proficiencies for these courses on his/her own or through other means, and believe that they have achieved the learning outcomes specified are given the right to take the exemption exam. The students who achieve a passing grade from these exams are held exempt from the related course in the curriculum.

Students must obtain a grade point average of at least 2.00 out of 4.00 and successfully pass all courses on the programme (equivalent to a total of 240 ECTS).

The programme educates versatile PR practitioners with the knowledge, skills, ability and experience, who can perform in the field of public relations and publicity. People who complement to programme have the ability to manage interpersonal and corporate communication processes, internalize the values of communication ethics, are aware of the changes and developments in the occupation in both national and international platforms, have the skills to adapt these to the field, have the necessary knowledge on information communcation technologies and have the ability of contemporary and analytical thinking.

1 Graduates of the Public Relations and Publicity Department have the ability to translate theoretical knowledge into practice in the fields of public relations, publicity, media, and communication, and to effectively participate in professional life.
2 They are individuals who contribute to decision-making processes by using problem-solving skills in planning, executing, evaluating, and crisis management of communication processes.
3 They are individuals who adapt to the changing media environment by keeping up with digital communication tools and current technologies and who can produce creative and innovative solutions in this field.
4 They act with ethical values and respect for the principles of social awareness, cultural diversity, and social responsibility in their professional practices.
5 They are individuals who are open to learning and continually improve themselves by following academic and industry innovations in their field to continue their professional development.
6 They are individuals who can adapt to teamwork in projects carried out in the field of communication and who can take responsibility by taking a leadership role when necessary.

Students who graduate from this programme can work both in public and private sectors in the areas of communication, media, PR, customer relations and corporate relation as PR and communication experts.

The graduates holding Bachelor’s Degree are eligible to apply to Master’s Degree programmes at national level and /or international level both in the same and in related disciplines.

Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who teach the lectures.

Graduation requirements are explained in the section “Qualification Requirements and Regulations” .

Full Time

Professor Nahit Erdem KÖKER (Head of Programme) e-mail: nahit.koker@ege.edu.tr Tel. No: 0(232) 311 3745 Professor Mine YENİÇERİ ALEMDAR (Asistant Coordinator) e-mail: mine.alemdar@ege.edu.tr Tel. No: 0(232) 311 3744 Assoc. Prof. Dr. S. Didem ÖZŞENLER (Asistant Coordinator) e-mail: selma.didem.ozsenler@ege.edu.tr Tel. No: 0(232) 311 2987 Assoc. Prof. Dr. Miray BEŞBUDAK (Asistant Coordinator) e-mail: miray.besbudak@ege.edu.tr Tel. No: 0(232) 311 1563 Ege University, Faculty of Communication, Public Relations and Publicity Department, Bornova Campus 35100, Bornova-IZMIR

Department of Public Relations and Publicity contains 4 major disciplines; public relations, corporate communication, interpersonal communication and research methods. 13 Professors, 6 Associate Professors,1 Lecturer Dr. assigned with article 13b-4 of 2547 is on duty. In the Department of Public Relations and Publicity, importance is given to practical work, as well as theoretical education. Before their graduation, each student must be involved in at least four project work. In this context, students get the chance of attending many national/ international contests with their projects and achieve various success from these. Via the organizations prepared by the student communities which operate within the department (“PRatik Public Relations Community”, "Young Ege" “Career Community”, ect.), education process is supported by the invited speakers and panels, which enable students to grow as verstaile people. Graduates of the department get to work in both public and private sectors. Graduates work in public relations departments which at the present day, almost every organization has within. As well as Public Relations Departments, graduates are able to establish and operate Public Relations offices and advertisement agencies, they get to work in advertisement agencies and advert-advertisement services of newspapers.


Course Structure Diagram with Credits (60 ECTS per Full-Time Academic Year)

T : Theoretical P: Practice L: Laboratory

2019 Yılı Müfredatı (HİT)

Key Learning Outcomes

1 Having conceptual background in fields such as communication science, business management, management/organization marketing/marketing communication, sociology, psychology, social psychology, organizational psychology, economics, political science/political communication, information communication technologies, digital media, law, research-statistics, cultural studies, gender, art and aesthetics, etc.
2 To be able to master the historical process and theoretical infrastructure regarding the discipline of public relations and promotion.
3 In line with corporate communication models; having an understanding of sustainable development and quality regarding concepts such as corporate communication, corporate identity, corporate culture, corporate citizenship, commitment, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resources, etc.
4 Knowing the importance of crisis management in public relations at international and national levels, and mastering the methods and techniques in crisis communication.
5 Knowing media planning and purchasing criteria regarding traditional/digital media communication techniques.
6 Knowledge of reporting techniques for business and academic writing.
7 Possess conceptual knowledge of information and communication technologies.
8 Knowledge of effective communication techniques (verbal and non-verbal).
9 Possessing knowledge and skills in traditional and new media literacy.
10 Having foreign language knowledge to follow international developments in terms of theory and practice regarding the public relations profession.
11 Ability to think strategically about public relations and related fields, and to implement the strategic public relations management process, which encompasses the research, planning, implementation, and evaluation stages based on stakeholder analysis.
12 Ability to select appropriate media, equipment, and materials for internal and external public relations purposes, as well as to plan and produce content.
13 Ability to use new communication technologies.
14 Ability to plan events, build and manage teams.
15 Ability to determine media planning and purchasing criteria for traditional and digital media.
16 Ability to possess presentation and persuasion skills using effective communication techniques.
17 Ability to follow national and international cultural and contemporary approaches, problems, and events, and to offer professional opinions and solutions that will benefit the public.
18 Ability to understand the social implications of information and communication technologies and to use this information at both theoretical and practical levels.
19 Ability to establish sustainable development and quality criteria in line with national and international quality management processes for public relations practice areas.
20 Ability to report on public relations practices within the framework of reporting techniques.
21 Ability to be aware of the ethical principles of the public relations profession and to possess a sense of professional responsibility.
22 Ability to anticipate, manage, and resolve crises that may arise from social and universal problems through a managerial perspective, through teamwork.
23 Ability to possess critical thinking skills and the ability to evaluate the field from a critical theoretical perspective, while being aware of the ethical principles of the public relations profession.
24 Ability to assess the contributions of public relations and publicity theories and practices to current/potential situations and problems in the international and national environment, and to possess problem-solving competencies that will provide public benefit.
25 Ability to act in accordance with protocol and social codes of conduct.
26 Ability to possess creative and innovative communication methodologies for the private, public, and civil society sectors, and to apply them in practical areas.
27 Ability to understand the economic, social, and political policies of the society in question; ability to plan and implement strategic communication practices for activating public communication, shaping public opinion, and setting, creating, guiding, and managing agendas.

Key Programme Learning Outcomes - NQF for HE in Turkey

TYYÇ
Key Learning Outcomes
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
KNOWLEDGE
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKILLS
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Competence to Work Independently and Take Responsibility )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Learning Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Communication and Social Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Field Specific Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804001052019 Turkish INTRODUCTION TO COMMUNICATION Compulsory 2 - - 2
0804001092019 Turkish INTRODUCTION TO COMPUTER Compulsory 1 4 - 3
804001012006 Turkish TURKISH LANGUAGE I Compulsory 2 - - 2
804001022006 Turkish PRINCIPLES OF ATATURK AND RECENT TURKISH HISTORY I Compulsory 2 - - 2
804001032019 Turkish FUNDAMENTALS OF BUSINESS SCIENCE Compulsory 2 - - 2
804001072019 Turkish CONCEPTS AND THEORİES OF PUBLİC RELATİONS Compulsory 2 - - 3
804001112019 Turkish INTODUCTION TO SOCIOLOGY Compulsory 2 - - 2
804001252020 Turkish CAREER PLANNING Compulsory 1 - - 2
804001632010 English FOREIGN LANGUAGE-I Compulsory 4 - - 4
HİT-SEÇ-1-YY Turkish ELECTIVE II Elective 2 - - 4
Total 20 4 0 26
2. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804001062023 Turkish INTRODUCTION TO MARKETING Compulsory 2 - - 2
804000922006 Turkish TURKISH LANGUAGE II Compulsory 2 - - 2
804000942006 Turkish PRINCIPLES OF ATATURK AND RECENT TURKISH HISTORY II Compulsory 2 - - 2
804001042019 Turkish RESEARCH METHODS Compulsory 1 2 - 3
804001082019 Turkish MANAGEMENT AND ORGANIZATION Compulsory 2 - - 3
804001102019 Turkish POLITICAL SCIENCE Compulsory 2 - - 2
804001122023 Turkish SOCIAL PSYCHOLOGY Compulsory 2 - - 2
804001662010 English FOREIGN LANGUAGE-II Compulsory 4 - - 4
CHA001 Turkish CHILD RIGHTS AND FAMILY EDUCATION Compulsory 1 - - 2
HİT-SEÇ-2-YY Turkish ELECTIVE II Elective 2 - - 4
Total 20 2 0 26
3. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002052019 Turkish PERSUASIVE COMMUNICATION Compulsory 2 - - 4
0804002072019 Turkish INTEGRATED MARKETING COMMINICATION Compulsory 2 - - 4
0804002232023 Turkish ENGLISH FOR OCCUPATIONAL PURPOSES I Compulsory 2 - - 3
804002012019 Turkish INTERPERSONAL COMMUNICATION Compulsory 2 - - 4
804002032023 Turkish CORPORATE COMMUNICATION Compulsory 2 - - 4
804002092019 Turkish MEDIA LITERACY AND CURRENT EVENTS Compulsory 2 - - 3
HİT-SEÇ-3-YY Turkish ELECTIVE II Elective 2 - - 4
MDSD01 English EXTRACURRICULAR ELECTIVE I - - - -
PFSDG1 Turkish Elective - - - -
Total 14 0 0 26
4. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002022019 Turkish MEDIA RELATIONS Compulsory 2 - - 5
0804002062023 Turkish POLITICAL COMMUNICATION Compulsory 2 - - 2
0804002102023 Turkish CORPORATE CULTURE Compulsory 2 - - 4
0804002122019 Turkish COMMUNICATION LAW Compulsory 2 - - 4
0804002222023 Turkish ENGLISH FOR OCCUPATIONAL PURPOSES II Compulsory 2 - - 3
804002882020 Turkish DIGITAL ACTIVISM AND DISPUTED AREAS Compulsory 2 - - 4
HİT-SEÇ-4-YY Turkish ELECTIVE II Elective 2 - - 4
MDSD02 English EXTRACURRICULAR ELECTIVE II - - - -
PFSDG2 Turkish Elective - - - -
Total 14 0 0 26
5. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002112023 Turkish PRESENTATION AND MEETING TECHNICHES Compulsory 1 2 - 3
0804003012023 Turkish BRAND AND REPUTATION MANAGEMENT Compulsory 2 - - 3
0804003032023 Turkish MEDIA PLANNING AND PURCHASING Compulsory 2 - - 3
0804003052023 Turkish CAMPAIGN MANAGEMENT IN PUBLIC RELATIONS Compulsory 1 2 - 4
0804003112023 Turkish OCCUPATIONAL HEALTH SECURITY Compulsory 2 - 2 3
804003092019 Turkish PROFESSIONAL PRACTICE Compulsory - - - 3
804003772020 Turkish CRISIS MANAGEMENT AND COMMUNICATION Compulsory 2 - - 3
FSD1 Turkish FACULTY ELECTIVE COURSES I Elective 3 - - -
MDSD03 English EXTRACURRICULAR ELECTIVE III - - - -
PFSDG3 Turkish Elective - - - -
ÜNİV.SEÇ.DERS.I Turkish UNIVERSITY ELECTIVE COURSE-I Elective - - - -
Total 13 4 2 22
6. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003042019 Turkish PROTOCOL MANAGEMENT AND SOCIAL BEHAVIOR Compulsory 1 2 - 4
0804003062021 Turkish AGENDA MANAGEMENT Compulsory 2 - - 4
804001762020 Turkish INTERCULTURAL COMMUNICATION Compulsory 2 - - 4
804001782021 Turkish ENTREPRENEURSHIP AND INNOVATION Compulsory 1 2 - 4
804003092019 Turkish PROFESSIONAL PRACTICE Compulsory - - - 3
804003122019 Turkish PERCEPTION MANAGEMENT Compulsory 2 - - 3
FSD2 Turkish ELECTIVE VIII Elective 3 - - -
MDSD04 English EXTRACURRICULAR ELECTIVE IV - - - -
PFSDG4 Turkish Elective - - - -
ÜNİV.SEÇ.DERS.II Turkish UNIVERSITY ELECTIVE COURSE-II Elective - - - -
Total 11 4 0 22
7. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004012019 Turkish PUBLIC RELATIONS ETHICS AND CRITICAL APPROACH Compulsory 2 - - 3
0804004032021 Turkish QUALITY MANAGEMENT SYSTEMS Compulsory 2 - - 3
0804004072024 Turkish GRADUATION THESIS 1 Compulsory - 2 - 5
0804004952024 Turkish PUBLIC DIPLOMACY AND COMMUNICATION Compulsory 2 - - -
804004812020 Turkish INFORMATION COMMUNICATION TECHNOLOGIES AND DIGITAL COMMUNICATION Compulsory 2 - - 4
804004932022 Turkish INTERNATIONAL PUBLIC RELATIONS Compulsory 2 - - 4
HİT-SEÇ-7-YY Turkish ELECTIVE II Elective 2 - - 4
MDSD05 English EXTRACURRICULAR ELECTIVE V - - - -
PFSDG5 Turkish Elective - - - -
Total 12 2 0 23
8. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004022019 Turkish CASE ANALYSIS IN THE PUBLIC AND RELATIONS Compulsory 1 2 - 3
0804004042025 Turkish ACADEMIC WRITTING AND REPORTING Compulsory 1 2 - 3
0804004062024 Turkish SOCIAL GENDER AND MEDIA Compulsory 2 - - 3
0804004082024 Turkish GRADUATION THESIS 2 Compulsory - 2 - 5
0804004922022 Turkish THIRD SECTOR AND CIVIL SOCIETY Compulsory 2 - - 4
804004102019 Turkish NEW HORIZONS IN PUBLIC RELATIONS Compulsory 2 - - 4
HİT-SEÇ-8-YY Turkish ELECTIVE II Elective 2 - - 4
MDSD06 English EXTRACURRICULAR ELECTIVE VI - - - -
PFSDG6 Turkish Elective - - - -
Total 10 6 0 26
HİT-SEÇ-1-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804001172019 Turkish BASIC PSYCHOLOGY Elective 2 - - 4
0804001192019 Turkish COMMUNICATION CODES AND EMOTIONAL INTELLIGENCE Elective 2 - - 4
0804001212019 Turkish TRANSITION INTO UNIVERSITY LIFE Elective 1 2 - 4
804001272020 Turkish PERSONAL DEVELOPMENT Elective 2 - - 4
HİT-SEÇ-2-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804001142019 Turkish BASIC ADVERTISING Elective 1 2 - 4
0804001162019 Turkish VISUAL COMMUNICATION AND PHOTO Elective 1 2 - 4
0804001182019 Turkish STRATEGIC THINKING AND PROBLEM SOLVING Elective 1 2 - 4
0804001202019 Turkish HUMAN RESOURCES MANAGEMENT Elective 1 2 - 4
0804001222019 Turkish CREATIVE DRAMA Elective 1 2 - 4
0804001242021 Turkish TECHNOLOGY LITERACY AND INFORMATION ETHICS Elective 2 - - 4
HİT-SEÇ-3-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002132019 Turkish DIRECT MARKETING Elective 2 - - 4
0804002172019 Turkish CORPORATE SOCIAL RESPONSIBILITY Elective 2 - - 4
0804002192019 Turkish CUSTOMER RELATIONSHIP MANAGEMENT Elective 2 - - 4
804002212019 Turkish SALES COMMUNICATION AND MANAGEMENT Elective 1 2 - 4
PFSDG1 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
PF203 Turkish PRINCIPLES AND METHODS OF EDUCATION Elective 3 - - 4
HİT-SEÇ-4-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002142023 Turkish CORPORATE IDENTITY Elective 2 - - 4
0804002162019 Turkish INTERNAL PUBLIC RELATIONS Elective 1 2 - 4
804002902020 Turkish COMMUNITY SERVICE PRACTICES Elective 2 - - 4
PFSDG2 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
PF202 Turkish MEASUREMENT AND EVALUATION IN EDUCATION Elective 3 - - 4
PF204 Turkish PSYCHOLOGY OF EDUCATION Elective 3 - - 4
FSD1 - FACULTY ELECTIVE COURSES I
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003112021 Turkish BASIC DESIGN PROGRAMS 1 Elective 3 - - 6
0804003152021 Turkish INFORMATION SOCIETY AND INFORMATION MANAGEMENT Elective 3 - - 5
0804003172021 Turkish CORPORATE IMAGE Elective 3 - - 5
0804003812021 Turkish TRANSFORMATION OF DAILY LIFE AND MEDIA Elective 3 - - 5
0804003832021 Turkish DISCRIMINATION, HATE SPEECH AND MEDIA Elective 3 - - 5
0804003852021 Turkish PUBLIC OPINION AND JOURNALISM Elective 3 - - 5
0804003872021 Turkish ETHICS IN NEW MEDIA Elective 3 - - 5
0804003892021 Turkish GRAPHIC DESIGN Elective 3 - - 5
0804003912021 Turkish TELEVISION JOURNALISM Elective 3 - - 5
0804003932021 Turkish PAGE DESIGN Elective 3 - - 5
0804003952021 Turkish MEDIA ECONOMY Elective 3 - - 5
0804003992021 Turkish PHOTO ANALYSIS Elective 3 - - 5
PFSDG3 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
PF301 Turkish CLASS MANAGEMENT Elective 2 - - 3
PF303 Turkish SPECİAL EDUCATİON METHODS Elective 3 - - 4
ÜNİV.SEÇ.DERS.I - UNIVERSITY ELECTIVE COURSE-I
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
Bİİ305DSG Turkish INTRODUCTION TO SOCIOLOGY OF RELIGION Elective 2 - - 3
DTMK305TEMT Turkish BASIC MUSIC TERMINOLOGY I Elective 2 - - 3
İİB307IGP English Elective 2 - - 3
İLE257TSİ Turkish TURKISH CINEMA Elective 2 - - 3
İLE307DZY Turkish Elective 2 - - 3
YEN305GYKA Turkish INVESTMENT DECISION ANALYSIS IN ENTREPRENEURSHIP Elective 2 - - 3
FSD2 - ELECTIVE VIII
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003202021 Turkish SUSTAINABILITY AND DEVELOPMENT Elective 3 - - 5
0804003782021 Turkish DIPLOMACY AND PUBLIC RELATIONS Elective 3 - - 5
804003222021 Turkish Hİ'DE UYGULAMA MODEL VE STRATEJİLERİ Elective 3 - - 5
804003322021 Turkish VOICE TECHNIQUES IN ADVERTISING PRODUCTION Elective 3 - - 5
804003342021 Turkish BASIC DESIGN PROGRAMS 2 Elective 3 - - 5
804003382021 Turkish WEB DESIGN Elective 3 - - 5
804003402021 Turkish ECONOMY REPORTING Elective 3 - - 5
804003442021 Turkish MAGAZINE NEWS Elective 3 - - 4
804003462021 Turkish MAGAZINE NEWS Elective 3 - - 5
804003642021 Turkish WEB DESIGN Elective 3 - - 5
804003682021 Turkish LOBBYING Elective 3 - - 5
PFSDG4 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
PF302 Turkish INSTRUCTIONAL TECHNOLOGIES Elective 2 - - 3
ÜNİV.SEÇ.DERS.II - UNIVERSITY ELECTIVE COURSE-II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
Bİİ305DS Turkish RELIGION AND ART Elective 2 - - 3
Bİİ306DİVKA Turkish WOMEN IN RELIGIONS Elective 2 - - 3
ENF305WEB Turkish WEB DESING Elective 2 - - 3
FEN305BİYO Turkish BIOTECHNOLOGY Elective 2 - - 3
İİB308IGG English INTRODUCTION TO GLOBAL GOVEMANCE Elective 2 - - 3
MOD306MLB Turkish MATERIAL SCIENCE Elective 2 - - 3
YEN306GİPH Turkish ENTREPRENEURSHIP AND PREPARATION OF BUSINESS PLAN Elective 2 - - 3
YEN306GTOD Turkish Elective 2 - - 3
HİT-SEÇ-7-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004132019 Turkish WORKING PSYCHOLOGY Elective 1 2 - 4
0804004972024 Turkish Hİ MESLEĞİ VE ÖRGÜTLENMELERİ Elective 2 - - 4
804004832020 Turkish NEW MEDIA MANAGEMENT Elective 1 2 - 4
804004892021 Turkish ENGLISH FOR OCCUPATIONAL PURPOSES 3 Elective 1 2 - 4
804004912021 Turkish INTERNAL COMMUNICATION AND MOTIVATION Elective 2 - - 4
804004942025 Turkish AL AND COMMUNICATION Elective 2 - - 4
PFSDG5 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
HİT-SEÇ-8-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004162019 Turkish SOCIAL MARKETING Elective 2 - - 4
0804004182019 Turkish PRACTICE MATERIALS AND BUDGETING IN PUBLIC AND RELATIONS Elective 1 2 - 4
0804004202019 Turkish PRIN WEB ENVIRONMENT Elective 1 2 - 4
0804004862021 Turkish ENGLISH FOR OCCUPATIONAL PURPOSES IV Elective 2 - - 4
804004942024 Turkish EVENT MANAGEMENT Elective 1 2 - 4
PFSDG6 -
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
PF402 Turkish TEACHING APPLICATION Elective 1 8 - 10

2021 Yılı Yandal Müfredatı(HİT)

Key Learning Outcomes

1 Having conceptual background in fields such as communication science, business management, management/organization marketing/marketing communication, sociology, psychology, social psychology, organizational psychology, economics, political science/political communication, information communication technologies, digital media, law, research-statistics, cultural studies, gender, art and aesthetics, etc.
2 To be able to master the historical process and theoretical infrastructure regarding the discipline of public relations and promotion.
3 In line with corporate communication models; having an understanding of sustainable development and quality regarding concepts such as corporate communication, corporate identity, corporate culture, corporate citizenship, commitment, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resources, etc.
4 Knowing the importance of crisis management in public relations at international and national levels, and mastering the methods and techniques in crisis communication.
5 Knowing media planning and purchasing criteria regarding traditional/digital media communication techniques.
6 Knowledge of reporting techniques for business and academic writing.
7 Possess conceptual knowledge of information and communication technologies.
8 Knowledge of effective communication techniques (verbal and non-verbal).
9 Possessing knowledge and skills in traditional and new media literacy.
10 Having foreign language knowledge to follow international developments in terms of theory and practice regarding the public relations profession.
11 Ability to think strategically about public relations and related fields, and to implement the strategic public relations management process, which encompasses the research, planning, implementation, and evaluation stages based on stakeholder analysis.
12 Ability to select appropriate media, equipment, and materials for internal and external public relations purposes, as well as to plan and produce content.
13 Ability to use new communication technologies.
14 Ability to plan events, build and manage teams.
15 Ability to determine media planning and purchasing criteria for traditional and digital media.
16 Ability to possess presentation and persuasion skills using effective communication techniques.
17 Ability to follow national and international cultural and contemporary approaches, problems, and events, and to offer professional opinions and solutions that will benefit the public.
18 Ability to understand the social implications of information and communication technologies and to use this information at both theoretical and practical levels.
19 Ability to establish sustainable development and quality criteria in line with national and international quality management processes for public relations practice areas.
20 Ability to report on public relations practices within the framework of reporting techniques.
21 Ability to be aware of the ethical principles of the public relations profession and to possess a sense of professional responsibility.
22 Ability to anticipate, manage, and resolve crises that may arise from social and universal problems through a managerial perspective, through teamwork.
23 Ability to possess critical thinking skills and the ability to evaluate the field from a critical theoretical perspective, while being aware of the ethical principles of the public relations profession.
24 Ability to assess the contributions of public relations and publicity theories and practices to current/potential situations and problems in the international and national environment, and to possess problem-solving competencies that will provide public benefit.
25 Ability to act in accordance with protocol and social codes of conduct.
26 Ability to possess creative and innovative communication methodologies for the private, public, and civil society sectors, and to apply them in practical areas.
27 Ability to understand the economic, social, and political policies of the society in question; ability to plan and implement strategic communication practices for activating public communication, shaping public opinion, and setting, creating, guiding, and managing agendas.

Key Programme Learning Outcomes - NQF for HE in Turkey

TYYÇ
Key Learning Outcomes
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
KNOWLEDGE
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKILLS
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Competence to Work Independently and Take Responsibility )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Learning Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Communication and Social Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPETENCES ( Field Specific Competence )
1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
804001072019 Turkish CONCEPTS AND THEORİES OF PUBLİC RELATİONS Compulsory 2 - - 3
HİT-SEÇ-1-YY Turkish ELECTIVE II Elective 2 - - -
Total 4 0 0 3
2. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
804002082021 Turkish MANAGEMENT AND ORGANIZATION Compulsory 2 - - 3
HİT-SEÇ-2-YY Turkish ELECTIVE II Elective 2 - - -
Total 4 0 0 3
3. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
804002032021 Turkish CORPORATE COMMUNICATION Compulsory - 2 - 4
HİT-SEÇ-3-YY Turkish ELECTIVE II Elective 2 - - -
Total 2 2 0 4
4. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002022019 Turkish MEDIA RELATIONS Compulsory 2 - - 5
HİT-SEÇ-4-YY Turkish ELECTIVE II Elective 2 - - -
Total 4 0 0 5
5. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003022021 Turkish KRİZ YÖNETİMİ VE İLETİŞİMİ Compulsory 2 - - 4
0804003052021 Turkish CAMPAIGN MANAGEMENT IN PUBLIC RELATIONS Compulsory 1 2 - 5
FSD1 Turkish FACULTY ELECTIVE COURSES I Elective 3 - - -
Total 6 2 0 9
6. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003062019 Turkish AGENDA MANAGEMENT Compulsory 2 - - 4
804003122021 Turkish PERCEPTION MANAGEMENT Compulsory 2 - - 4
FSD2 Turkish ELECTIVE VIII Elective 3 - - -
Total 7 0 0 8
7. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004012019 Turkish PUBLIC RELATIONS ETHICS AND CRITICAL APPROACH Compulsory 2 - - 4
HİT-SEÇ-7-YY Turkish ELECTIVE II Elective 2 - - -
Total 4 0 0 4
8. Semester
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
804004102021 Turkish NEW HORIZONS IN PUBLIC RELATIONS Compulsory 2 - - 4
804004122021 Turkish INTERNATIONAL PUBLIC RELATIONS Compulsory 2 - - 4
HİT-SEÇ-8-YY Turkish ELECTIVE II Elective 2 - - -
Total 6 0 0 8
HİT-SEÇ-1-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
804001272021 Turkish PERSONAL DEVELOPMENT Elective 2 - - 4
HİT-SEÇ-2-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804001202021 Turkish İNSAN KAYNAKLARI YÖNETİMİ Elective - 2 - 4
HİT-SEÇ-3-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002172021 Turkish CORPORATE SOCIAL RESPONSIBILITY Elective 2 - - 4
0804002192021 Turkish CUSTOMER RELATIONSHIP MANAGEMENT Elective 2 - - 4
HİT-SEÇ-4-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804002162021 Turkish INTERNAL PUBLIC RELATIONS Elective - 2 - 4
0804002182021 Turkish PERSONAL IMAGE MANAGEMENT Elective 2 - - 4
FSD1 - FACULTY ELECTIVE COURSES I
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003152021 Turkish INFORMATION SOCIETY AND INFORMATION MANAGEMENT Elective 3 - - 4
0804003172021 Turkish CORPORATE IMAGE Elective 3 - - 4
FSD2 - ELECTIVE VIII
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804003782021 Turkish DIPLOMACY AND PUBLIC RELATIONS Elective 3 - - 4
804003682021 Turkish LOBBYING Elective 3 - - 4
HİT-SEÇ-7-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004112021 Turkish EVENT MANAGEMENT Elective 1 2 - 4
0804004172021 Turkish Hİ'DE MEDYA VE TEKNİKLER Elective 2 - - 4
HİT-SEÇ-8-YY - ELECTIVE II
Course Unit Code Language of Instruction Course Unit Title Type of Course Unit T P L Number of ECTS Credits Report
0804004122019 Turkish PUBLIC AND RELATIONS PROFESSION AND ORGANIZATIONS Elective 2 - - 4
0804004202019 Turkish PRIN WEB ENVIRONMENT Elective 1 2 - 4